I was introduced to Casey Thomas from Bad Ass Advisors, a startup based in San Francisco, USA in late 2015. The Bad Ass Advisors team connect advisors with startups. Casey required design and code support to theme a help centre for their clients, as well as new modal landing pages and a printed poster and flyer design to advertise their events. All of these needed to be designed in-line with their pre-established brand identity, colour scheme and imagery.
Casey had this to say about my work:
Kerri was a pleasure to work with, I gave him quite a few challenging tasks with not much guidance and he approached them all fantastically. I’m very happy with the results.
I coded & styled a theme for a new support centre ready for launch. The Bad Ass Advisors chose to use Desk.com for online client support. I was tasked with restyling the default Desk.com frontend to match their own website’s styling.
The Support Center was built for multiple device sizes.
The Support Centre in full Desktop view
Modal Design & Poster
I also wrote the copy for and designed a new modal and poster for the Bad Ass Advisors. The modal was intended to display to pre-approved new clients who land on their website. The poster for print was required to be edited to detail upcoming events to potential clients. Both modal and poster/flyer designs were made using Sketch to ensure my client could edit them later with ease.
Brand new modal design for Bad Ass Advisors.
Designed to inform and intrigue newcomers, this print design is intended to explain to readers where they can find out more.
Portmanteau are a sync-licensing agency based in the UK. They provide music for film, television, advertisements and video games.
I was originally asked by the a founding member of Portmanteau Agency to create a CD sleeve for promotional material, as well as a website for the agency to showcase their work.
I continued to work with the agency from 2010 to 2015 and beyond, keeping their website up to date and creating new CD sampler sleeves as and when required..
As a sync-licensing agency, Portmanteau needed their website to primarily contain their portfolio of work alongside their contact details. What was important was for new potential clients to see their previous music placements and most recent work.
The design continues their pre-existing black and grey branding and features a serif-font for headings and a clean, readable sans-serif for body text. As I knew that portfolio work was to take centre-stage, I wanted to make the website purely exist on one, lightweight PHP page.
I was asked by a client to help produce the logo for a new business they intended to start. They wanted to sell home-made products and needed a craft-inspired logo and small website.
To begin with, I knew that I wanted to use a handwritten type in the logo. I scanned a few different handwritten iterations of the logo, mixing the letters to ensure perfect readability. I then applied brightness and contrast to ensure the text was legible on screen. I then used Adobe Illustrator to create a vector version of the handwritten type for the logo.
Initial Handwritten Logos
I made a composite of the handwritten letters to ensure perfect readability.
I then created a vector version of the handwritten composite type for use in a finished logo.
After the vector version of the logo type was completed, I began to draft what a craft-like logo would look like with the handwritten type.
Several versions of an emblem were drafted, each using the type in different ways.
Once an emblem had been settled upon, I created some varieties in colour.
The final logo uses a turquoise background with a lighter illustration of two bluebells.
Finally, I created a landing page for Bluebell Knoll which redirected to the eBay and Discogs store. The landing page uses jQuery to fade the graphics into view. I plan on building a full-featured website complete with an e-commerce solution in the near future.
I worked with Elements Bound throughout the Summer of 2015 to complete and launch their first official website. Sarah Monument, my contact at Elements Bound, was introduced to me through a friend. Sarah was looking for somebody to help complete their website with the proper integrations in order for it to go live.
The website already partly-existed as a WordPress theme, but it was not yet ready to go public. The team at Elements Bound required integration with AMPsuite, their record-label management software, and WordPress with WooCommerce, their content-management system of choice. I had worked with WordPress and AMPsuite before so was confident I could connect them both together.
Sarah, from Elements Bound, said this about my work:
“I was impressed with Kerri’s efficient timescales and attention to detail. It was clear that Kerri put great important into ensuring the overall quality of the work and the aesthetic design to meet with our objectives. A job well done and highly recommended.”
Although there was already a design and theme in place for the website, it required plenty of tweaking to ensure it operating as my client wanted it to. I styled content into ‘blocks’ which would stack alongside each other. Content blocks are responsive to screen-size, with jQuery containers sliding into place in relation to the maximum screen width.
Each content segment is powered by AMPsuite’s XML feeds, with product pages, listings and label biographies all being drawn from my clients AMPsuite account.
In addition, I also implemented a WooCommerce shop, allowing the Elements Bound team to sell digital and physical products, directly to their fans.
I worked with Brighton-based electro-rocker’s Shoot the Dead for between 2011 and 2012, creating a variety of product artworks and a website for the band.
Shoot The Dead – Lullaby (2012)
Shoot The Dead – Don’t Stop Dancing / Inhuman (2011)
Shoot The Dead – The Rage / Hypnotised (2011)
During 2012, I designed a WordPress theme for the band which was used for their website. Incidentally, this was the first responsive design I had made, intended for band band’s youthful, smartphone-wielding audience. The website featured audio previews and music videos, as well as a regularly updated photo blog.
‘The Rage’ Wordpress Theme Splash Page
Tom Ainscough from the band said about the website:
In August 2012, I was approached by a music-industry contact who wished to launch a new music production business.
I was tasked with designing the logo and branding for the business. The design needed to be big, bold and daring, as well as informative, to entice musicians clients to try their services. Additionally, it was important to be wary of SEO practices to ensure potential clients from in and around the local area may find the website.
It was important that the website described the history of the business and how it came to be.
AM Music Production wanted to sell their music production services to musicians who would recognise the importance of their kit.
The splash page was intended to be big, bold and daring.
Begun as a fresh-take on the Brighton club-scene. New Hero was an innovative experiment in creating a fun and fashionable environment for live bands and club nights in the city.
I was asked by the management to create a slick, modern and clean webspace for the business in 2009, and later in 2010.
I looked at similar lifestyle brands such as Vice Magazine and clothing store American Apparel for inspiration. What resulted was a clean-cut and gorgeously spaced website, regularly updatable by the club’s promoters.
Clear navigation bar and a striking introduction.
A detailed description and rundown of the venue.
Clean Landing Page with opt-in mailing list signup