Begun as a fresh-take on the Brighton club-scene. New Hero was an innovative experiment in creating a fun and fashionable environment for live bands and club nights in the city.
I was asked by the management to create a slick, modern and clean webspace for the business in 2009, and later in 2010.
I looked at similar lifestyle brands such as Vice Magazine and clothing store American Apparel for inspiration. What resulted was a clean-cut and gorgeously spaced website, regularly updatable by the club’s promoters.