Stylometric has now closed. I am instead now offering my full-range of professional services through my personal website.
If you are interested in working with me, please see my CV, portfolio and full range of services.
In Summer 2015, I decided to spin-out a selection of my professional services into an industry-specific niche service.
Stylometric bundled together my 5+ years professional music-industry experience with my many freelance services. I offered a bundle of industry specific services, marketed towards industry clients. I provided virtual assistance alongside creative & administrative support for performing artists, DJs and record labels.
During my time as managing director of Stylometric, I learned a great deal about sales, as well as creating and following up leads. I ran Stylometric as a brand new business, working full-time to grow the client-base and offer better, more efficient services. I had a selection of warm and cold leads from my previous employed and freelance work to transition to this new business.
In the long-term, my business plan was to grow my range of music-industry clients. I aimed to establish a team of staff in the North East of England to expand the offered range of services and the quantity of work Stylometric could take on at a time.
I created my own CRM system which allowed me to visualise each step of the sales process with my clients. Being systematic allowed me to be proficient in making sales, delivering services and following-up to collect testimonials. I felt excited following up warm leads and offering my services to clients and optimistic about the future of the business. I learned an important lesson in sales with Stylometric. I developed an instinct for rooting out clients in advance who would waste my time or whose dreams of success weren’t backed by their efforts.
As of March 2016, I decided to close Stylometric to focus instead on freelance work under my own name. I continue to work with many of the clients I gained during my work on Stylometric in a freelance capacity.
This portfolio entry collects my work on the Stylometric brand. Client work I completed under the Stylometric brand can be found elsewhere in my portfolio.
I created the website for Stylometric in the summer of 2015. I wanted the design to take cues from the shock purple and green gradient I had designed for the logo.
The website was designed as a theme for WordPress and coded responsive as standard, with a bold heading and call to action, information about the services and who I am and what I do, alongside a list of previous clients.
I was especially proud of my CSS for the heading for this website. I made use of CSS shape and background gradients to ensure that the shock purple and green gradient in the hero graphic was using pure CSS and not reliant on a graphic file. The header text and call-to-action were layered on top allowing the background photograph to also have the gradient overlay, as well as the text in separate layers. This allowed me to create a true responsive hero heading which responded to screen size and carried across the call-to-action on mobile and desktop.
I had been excited about launching a podcast for many years and knew that I wanted to do so as part of Stylometric. I purchased recording equipment and set about creating a home-studio to record the show.
You can listen to the pilot-episode right here.
‘Music Industry Hub’ Facebook Group
As part of the promotion for Stylometric, I created a members-only Facebook group for music industry professionals or anybody with a passion for the business – all are welcome.
The aim of the group is to provide a safe place for discussion about the music industry. Feel free to seek advice, ask questions and get support from fellow members. Members of this group live and breathe music.
I designed and printed a range of business cards to promote my services, specifically for music industry clients. These were handy at the industry events I attended whilst representing Stylometric.