Bad Ass Advisors

Bad Ass Advisors

The Brief

I was introduced to Casey Thomas from Bad Ass Advisors, a startup based in San Francisco, USA in late 2015. The Bad Ass Advisors team connect advisors with startups. Casey required design and code support to theme a help centre for their clients, as well as new modal landing pages and a printed poster and flyer design to advertise their events. All of these needed to be designed in-line with their pre-established brand identity, colour scheme and imagery.

Casey Thomas, Bad Ass Advisors
Casey Thomas, Bad Ass Advisors

Casey had this to say about my work:

Kerri was a pleasure to work with, I gave him quite a few challenging tasks with not much guidance and he approached them all fantastically. I’m very happy with the results.

My Work

Support Centre

I coded & styled a theme for a new support centre ready for launch. The Bad Ass Advisors chose to use Desk.com for online client support. I was tasked with restyling the default Desk.com frontend to match their own website’s styling.

Modal Design & Poster

I also wrote the copy for and designed a new modal and poster for the Bad Ass Advisors. The modal was intended to display to pre-approved new clients who land on their website. The poster for print was required to be edited to detail upcoming events to potential clients. Both modal and poster/flyer designs were made using Sketch to ensure my client could edit them later with ease.

Rakuten Attribution

Rakuten Attribution

The Brief

I responded to an advertisement requesting graphic designers from Rakuten Attribution in the Spring of 2015. They were looking for support with designing and working on page layout for a brand new print publication covering performance marketing subjects for big brands and retail marketers.

Jennifer Le Roux, Rakuten Attribution
Jennifer Le Roux, Rakuten Attribution

Jennifer Le Roux from Rakuten Attribution, who I reported to directly on this project, had this to say about my work:

We needed support fast as we had a very tight deadline to meet and no design resource internally. I needed someone to support me and help me turnaround the magazine. This problem was solved with Kerri’s support.

My Work

I used Adobe Photoshop to edit images and InDesign laying out features and spreads for the first issue of the magazine. I worked alongside Jennifer and her team of content writers to ensure that the magazine went to print before the deadline.

Sadly, the finished work is bound by a NDA, so I cannot include it in on this website.

303 Bar

303 Bar: Dance, Drinks, Bites.
303 Bar: Dance, Drinks, Bites.

The Brief

During the Summer of 2015, I was commissioned to design the brand and décor for a new and exciting nightclub & bar opening in Nicosia, Cyprus.

I was referred to the client by a friend of mine. My contact at the bar, Thanos Pilavakis, was looking for a branding package for the new venue. I was asked to draw inspiration from the 1990s dance-music scene and London / New York nightlife.

Thanos Pilavakis
Thanos Pilavakis, 303 Bar

Thanos from 303 Bar, who I reported to directly on this project, had this to say about my work:

Being based in the UK, Kerri had more of a grasp of the concept we were aiming for. He could visualise it internationally, rather than designers based here in Cyprus who are more into the native frame of mind. Kerri understood the concept and worked well.

My Work

Logo

In my initial logo designs, I specifically chose lower-case characters where possible for a futuristic feel. I drew inspiration from British record label Warp Records, early-mid 90s rave, the Roland synthesiser series and many current bars and clubs in London & New York.

After the final logo design was settled upon. I created a logo pack for use by the venue team and any third-party wishing to use the logo in print or online.
You can download the 303 Bar Logo Pack from this link.

The logos were later used for printed stickers and PVC banners for decorating the venue.

Food & Drinks Menu

No nightclub, restaurant or bar would be complete without a menu and price list, this was definitely true for 303 Bar. Upon completion of the logo design, I set to work on the venue’s food and drinks menu.

The menu was designed with clarity in mind with a sleek, dark visual to accompany the venue. You can see my menu in action in the bar itself in the photos below.

Social Media Banners

I was also asked to create social media banners for the venue’s parties to be shared on websites like Facebook to advertise the club.

Team 140

Team 140

The Brief

In 2015, I was asked by Team 140 to design several digital banners for their website, social media profiles and email newsletter to advertise the show. I had worked with Team 140 previously to design and print a promotional DJ Mix ‘A New Movement’.

The Team 140 duo had this to say about my work:

Dead happy with all the work you’ve done, thanks very much for all that.

My Work

Banner Graphics

Each banner includes a call-to-action and related imagery for use on their website.

There were also 10 additional banners made for a set of ‘Tribute’ shows the duo were hosting in the run up to their 200th episode. Each banner was recreated in a variety of different sizes for the duo’s various social media accounts.

CD Album: ‘A New Movement’

I also created the CD packaging artwork for  Team 140’s DJ mix ‘A New Movement’.

The photography of the duo was intended to be a key feature of the artwork with the group’s logo included in the blank space.

Vote ADAM

Business Card: Front

The Brief

Between late 2014 and Summer 2015, I worked closely with Beki Adam. Beki was running as an independent candidate in the 2015 general election for the Mid-Sussex area.

Beki required a designer and marketing assistant to design the visuals for her campaign. I acted as admin support and the primary designer for her ‘Vote ADAM’ campaign and created many vector-based art pieces using InDesign, Illustrator and Photoshop.

My Work

First Postal Flyer

The first flyer I worked on was a duo-fold A4, 4 page document. 10,000 of these flyers were printed and distributed around the Mid-Sussex area. I used a combination of Adobe software and mapping software QGIS to design this flyer.

Second Postal Flyer

Distributed by the Royal Mail to every household in the Mid-Sussex region including Burgess Hill, Haywards Heath and East Grinstead. These flyers were printed and distributed by post to the 49,500 residents of the area.

Correx Boards

I worked on a simple design for printed correx boards to be attached to wooden poles for placing in visible public areas. The design had to be bold and with a clear message.

Billboard

We managed to secure placement for a billboard for the Vote ADAM campaign across 2 separate weeks in the lead up to the May 7th 2015 election. The billboard was placed outside Haywards Heath train station and was in direct sight of commuters and passersby for 2 weeks.

Business Cards

Digital Press Pack for Third-Parties

One of my first jobs for the campaign was to produce a press pack for third-parties which contained all logos in a variety of colours and transparencies (for both web and print). I also included campaign fonts and colour codes (in Hex and CMYK) to ensure correct use of the campaign materials.

All campaign graphics, logos, fonts and a style guide for use by third-parties.
All campaign graphics, logos, fonts and a style guide for use by third-parties. You can download the press pack by following this link.

Outdoor Roll Up PVC Banner

To accompany Beki to public speaking events, we created a standing outdoor banner which displayed key information about the campaign.

Admin

I was also responsible for speaking to press as well as answering emails and the questions of potential voters during the campaign.

Wikipedia

During my free time, I wrote and submitted a Wikipedia entry on Beki’s behalf.

Beki Adam - Wikipedia, the free encyclopedia
Click to view full size in a new window.

Walkies of London

Walkies of London

The Brief

During 2013, I was asked by Walkies of London to design and print their marketing material for various trade-shows and exhibitions.

The head of marketing a Walkies of London and my contact there, Alexandra, was looking for a series of printed materials to hand out to their current and potential clients.

My Work

Flyers

I produced two flyers for Walkies of London. The first was for handing out to potential clients and to drop into pet shops, cafes, bars and local restaurants in areas where they provided dog walking services. The second was specifically for handing out to delegates of the London Pet Show in Earls Court.

Standing PVC Banner

Walkies of London also required a standing PVC banner design for use at trade shows and events. I produced this in a similar design to the flyers.

Mix It Up

Mix It Up (Logo)

The Brief

‘Mix It Up’ is a forward-thinking, innovative club-night but with firm roots in the type of musical genres that have stood the test of time – a delightful clash of old and new.

I was approached by promoter and DJ Richard Marriot to design and arrange printing of flyers and posters and his new club-night ‘Mix It Up’. The design brief required a dark, brooding sense of scale with crisp, clear text which could be read at a distance. I wanted to approach the logo with an almost ‘retro-club’ feel, with a fancy curve and a heavy-font for text which pushes out from the background.

My Work