I was introduced to Casey Thomas from Bad Ass Advisors, a startup based in San Francisco, USA in late 2015. The Bad Ass Advisors team connect advisors with startups. Casey required design and code support to theme a help centre for their clients, as well as new modal landing pages and a printed poster and flyer design to advertise their events. All of these needed to be designed in-line with their pre-established brand identity, colour scheme and imagery.
Casey had this to say about my work:
Kerri was a pleasure to work with, I gave him quite a few challenging tasks with not much guidance and he approached them all fantastically. I’m very happy with the results.
I coded & styled a theme for a new support centre ready for launch. The Bad Ass Advisors chose to use Desk.com for online client support. I was tasked with restyling the default Desk.com frontend to match their own website’s styling.
The Support Center was built for multiple device sizes.
The Support Centre in full Desktop view
Modal Design & Poster
I also wrote the copy for and designed a new modal and poster for the Bad Ass Advisors. The modal was intended to display to pre-approved new clients who land on their website. The poster for print was required to be edited to detail upcoming events to potential clients. Both modal and poster/flyer designs were made using Sketch to ensure my client could edit them later with ease.
Brand new modal design for Bad Ass Advisors.
Designed to inform and intrigue newcomers, this print design is intended to explain to readers where they can find out more.
During 2013, I was asked by Walkies of London to design and print their marketing material for various trade-shows and exhibitions.
The head of marketing a Walkies of London and my contact there, Alexandra, was looking for a series of printed materials to hand out to their current and potential clients.
I produced two flyers for Walkies of London. The first was for handing out to potential clients and to drop into pet shops, cafes, bars and local restaurants in areas where they provided dog walking services. The second was specifically for handing out to delegates of the London Pet Show in Earls Court.
Walkies of London, Flyer
Walkies of London, Trade Show Flyer
Standing PVC Banner
Walkies of London also required a standing PVC banner design for use at trade shows and events. I produced this in a similar design to the flyers.
‘Mix It Up’ is a forward-thinking, innovative club-night but with firm roots in the type of musical genres that have stood the test of time – a delightful clash of old and new.
I was approached by promoter and DJ Richard Marriot to design and arrange printing of flyers and posters and his new club-night ‘Mix It Up’. The design brief required a dark, brooding sense of scale with crisp, clear text which could be read at a distance. I wanted to approach the logo with an almost ‘retro-club’ feel, with a fancy curve and a heavy-font for text which pushes out from the background.
Mix It Up – Poster & Flyer Design